Often, being early in a market is a bad thing. As the old saying goes: The pioneers are those with arrows in their back.
But for entrepreneur Saar Yoskovitz, being early has turned out just fine. In fact, he started his business, Augury, when the buzzword, the Internet of Things (IoT), did not exist yet! But based on what he was seeing at the time – back in 2011 – he knew there were some interesting trends that would rapidly become mega markets.