- Marketing
Product Marketing Manager, GTM
Our mission is to provide manufacturers and other industrial sectors with insights into the health of machines, processes, and operations to transform how people work and what they can create. A leader in Machine Health and Process Health solutions, Augury uses purpose-built AI technology, trained by industry experts and the world’s largest data library, to help companies realize the full potential of their production. Together with our customers, we are pioneering Production Health by removing friction created by competing business goals so companies can improve business outcomes, empower their workforce, and achieve sustainable production- all at the same time.
About The Position
We’re looking for a Product Marketing Manager to join our growing team at Augury. You’ll build a comprehensive view of our market landscape (competitors, industry trends, buyer priorities, and emerging threats) and turn that intelligence into strategic recommendations and actionable collateral that directly impact win rates and roadmap priorities. You will work cross-functionally to support our field teams with collateral, insights, talk tracks, etc.
This role is ideal for a detail-oriented person who loves storytelling with data and being the person the business turns to for clarity in a noisy market.
What You'll Do
1. Competitive Intelligence & Analysis
- Build and maintain a robust competitive intelligence program, including competitor profiles, comparisons, product capabilities, pricing insights, and SWOTs.
- Track competitor announcements, funding, partnerships, leadership moves, and product launches.
- Develop differentiated, fact-based POVs that help Sales, PMM, and leadership understand where we win and why.
2. Market & Industry Insights
- Analyze market trends, emerging technologies, and industrial/manufacturing shifts that impact customer priorities.
- Conduct market sizing, segmentation, and analyst landscape analysis.
- Partner with PM and Strategy to support long-term planning and prioritization.
3. Win/Loss Program
- Run a structured win/loss analysis program to uncover patterns behind why we win, lose, or stall.
- Translate insights into recommendations that influence product strategy, messaging, pricing, and sales motions.
- Present quarterly findings to cross-functional stakeholders.
4. Product Assets
- Create and manage adoption campaigns for product features to drive usage post-launch
- Create new and manage existing marketing programs (e.g. sales documentation, product videos, website copy, blog posts, data sheets, white papers, etc.) that articulate the benefits of the product and/or feature
5. Cross-Functional Partnerships
- Partner closely with Product, Sales, Revenue Enablement, Customer Success, and Leadership to ensure intelligence flows both ways.
- Provide real-time competitive insights during deals, RFPs, or high-stakes opportunities.
- Collaborate on messaging strategy, positioning, and launch planning.
- Support other PMM motions as the business evolves and grows.
What Success Looks Like
- Sales teams feel confident in competitive deals and consistently use your assets.
- PMs have a trusted partner for market and competitive data to inform prioritization.
- Leadership relies on you for accurate market views and strategy recommendations.
- A structured CI engine is running, not ad hoc insights.
- Win rates improve in competitive segments and buyer-facing teams report a clearer understanding of differentiation.
What You Bring
- 4–7+ years in product marketing, competitive intelligence, market research, strategy, or similar roles.
- Strong organizational and analytical skills with the ability to synthesize complex information into crisp narratives.
- Experience conducting qualitative and quantitative market research.
- Strong storyteller who can translate analysis into compelling recommendations.
- Experience supporting Sales teams and creating competitive collateral.
- Highly collaborative, curious, and comfortable working with executives.
- Experience in industrial tech, AI, manufacturing, or B2B SaaS a plus.
Nice-to-Have Skills
- Experience managing a competitive intelligence motion and/or win/loss program.
- Ability to facilitate workshops and competitive training sessions.
We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.
The pay range for this position in Colorado, California, and New York City is $140,000 to $165,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.
Augury is a people-first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.
Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.
