Our goals are simple: monitor every machine, optimize every factory. As Elan Greenberg steps into the CEO role and Co-Founder Saar Yoskovitz transitions to Executive Chairman, we’re entering our most ambitious phase to date. From Industrial AI innovations to faster deployment to making new Machine Health solutions accessible to manufacturers of all sizes, Augury’s new leadership is in motion and the results are starting to show.
We sat down with Elan and Saar to discuss what this change means for customers: more uptime, smoother operations, and the kind of ROI that transforms your top and bottom lines.
Building for What’s Next
Saar, for the last fourteen years, you’ve led Augury from a startup to an Industrial AI category leader. Why make this leadership transition now, and what does it enable for customers?
Saar: I’m making this move because Augury is ready for its next chapter. The Machine Health category has matured, and we’ve shown that we can solve real, critical problems for the world’s largest manufacturers, at scale, in over 40 countries. We also have a clear view of where our products need to go next, and our customers are asking us to expand our offerings to support even more geographies globally. To build a truly generational company, we need the most experienced leadership for this stage, people who’ve taken companies from strong product-market fit to global operational excellence. Elevating Elan from his role of COO to CEO, together with the new leadership we’ve put in place, brings that muscle to the forefront, while I focus as Executive Chairman on vision, long-term partnerships, and the bold bets that will unlock the next wave of value for customers.
How Customers Benefit: Broader Coverage, Faster Delivery, More Value
Elan, manufacturers are facing cost pressures, labor shortages, and supply chain challenges. How does this leadership evolution help Augury address what they’re telling you?
Elan: I spend a lot of time with our customers all around the world. Every conversation with a manufacturer today includes similar themes: talent gaps, cost constraints, and pressure to do more with less. This leadership evolution is designed to meet these needs head-on. By uniting engineering, delivery, and customer teams under a highly efficient operating model, we can move faster and reduce friction for customers. This transition helps us accelerate the pace and quality of our end-to-end offering for customers, removing the complexity manufacturers shouldn’t have to manage, so they can focus on what matters: uptime, output, and safety.
Augury is focused on providing new value and innovations for customers. How will you deliver on these promises?
Elan: Over the next two years, we’re re-engineering how Production Health is delivered, making it faster, smarter, and more accessible. This enables plants to run more reliably, with maintenance that is more predictable, and operational efficiency that secures higher margins.
Additionally, we’re streamlining deployment of our solutions so it’s faster and more efficient, and expanding asset monitoring from just 10% to 50% or more of machines in a plant. Covering more machines and condition types helps plants optimize machines before they fail, using prescriptive, scheduled maintenance more efficiently. Early insights and efficient maintenance keep operations running and production on target. In turn, sites benefit from reduced unexpected downtime and achieve more consistent output across their entire operations.
We’re also strengthening our AI capabilities, delivering insights and automations that help maintenance and reliability teams resolve issues faster and enable leaders to optimize every asset. Essentially, we’re making all of this accessible to more manufacturing sites globally through enhanced partnerships and the industry’s best customer service, ensuring we always deliver the greatest possible value.
This transition helps us accelerate the pace and quality of our end-to-end offering for customers, removing the complexity manufacturers shouldn’t have to manage.
AI agents and GenAI are everywhere. What do they actually mean for maintenance managers and plant operation leaders on the factory floor?
Elan: GenAI isn’t replacing expertise, it’s scaling it. For maintenance managers and plant leaders, it means having an assistant who can interpret sensor data, draft maintenance plans, and even recommend actions in real-time. Instead of spending hours diagnosing root causes, teams get instant insights and guidance from copilots trained on clear and contextualized production data. The result is fewer unplanned stops, faster recoveries, and more consistent decision-making across shifts and sites.
Saar: I always tell leaders: don’t focus on the technology, instead ask, “What impact will this have on my business? What problem does it help me solve?” And it’s an important note, GenAI is rapidly evolving and the current state is not up to par with the harsh requirements of the industry. On a production line, hallucinations can mean a safety incident or a fire. But the technology is improving at an almost lightspeed pace. We’re taking the smart and responsible approaches needed to introduce these capabilities to our customers, so they can realize the benefits now and the immense impact they will bring in the future.
Solutions for Every Factory
Saar, in your new role as Executive Chairman, you’re focusing on customer relationships and key partnerships. How do you increase accessibility of enterprise-grade AI to regional manufacturers and smaller facilities?
Saar: Our mission at Augury is to transform how people and machines work together, pushing the boundaries of human productivity. Part of the next phase of our growth is ramping up our sales, success, and support teams as well as our channel partnerships to make sure that every factory is served so every manufacturer can realize the benefits of industrial AI and predictive solutions. Regardless of company size, all facilities face the same realities. When machines fail, production stops, safety is compromised, and money is lost. This is what makes our ROI so consistent. Whether you’re running one factory or fifty, you’ll see at least the same 3x return. The only difference is scale; a mid-market manufacturer might save half a million while an enterprise saves twenty million, but the percentage impact on their operations is identical.
Elan, let’s look into the near future. Two years from now, when maintenance and reliability teams use Augury, what will that experience be like?
Elan: Teams won’t just see the health of a fraction of their assets, they’ll access expert-level diagnostics across the entire site. Every data source that drives production will be integrated, giving operators a unified, real-time view of performance.
They’ll have tools to forecast which machines need attention, auto-generate work orders, and simulate the impact of interventions before they happen. Augury won’t just identify anomalies, it’ll recommend precise and actionable steps for operators to take on the factory floor that drive toward a faster resolution.
We want maintenance and reliability professionals to become orchestrators and facilitators, not just responders. Our platform will feel intuitive and conversational, empowering teams everywhere to predict, decide, and solve problems in real-time.
We constantly tell the team that we are not here to sell sensors, or AI. We’re in the business of selling trust.
Trust in Outcomes, Not Talk
Customers reading this might worry about disruptions during the transition. What’s your message to existing customers?
Elan: Continuity is our top priority, and so is progress. Saar and I have worked side by side now for a long time, and this transition is the natural next step in a long-term plan to strengthen Augury, not change its DNA. Every customer success leader, every engineer, every delivery partner at Augury remains focused on the same mission: improving customer outcomes. You’ll see consistency in the people and programs you depend on, combined with a renewed sense of urgency and speed. This isn’t just a handoff, but an exciting next chapter. We’re accelerating what already works and investing even more deeply in the trust you’ve placed in us.
Manufacturing is risk-averse for good reason – uptime matters, and so does safety. Why should manufacturers trust Augury as their long-term Production Health/Industrial AI partner today and beyond?
Saar: We constantly tell the team that we are not here to sell sensors, or AI. We’re in the business of selling trust. Trust that when we’re monitoring a machine, you can sleep better at night. Trust that we have your best intentions in mind and we have your back. And trust that we’re not only the right partner for you today but also in the future– we will continue to bring innovation and cutting-edge technologies into your production lines.
Elan: Adding to that, trust is earned in consistent outcomes, not rhetoric. Augury’s platform already monitors tens of thousands of machines globally, preventing downtime and saving millions of dollars each year. That reliability and scale didn’t happen overnight, it was built on years of industry expertise, validated outcomes, and partnerships with the world’s leading manufacturers. What differentiates us is not just accuracy, but accountability. We stand behind our insights and our measurable impact, and we evolve alongside our customers as their operations modernize. It’s all about working together. That’s why we’re at the place we are today, and that’s what makes the future of industrial AI so exciting.
Ready to see what 3x ROI looks like in your facility? Calculate your savings and let’s make it happen.
